We are creating the next generation of security and optimization solutions. Our award-winning software empowers consumers and businesses by addressing their privacy, security, and optimization needs. With over 4 million customers and 100 million devices already using our solutions, we're just getting started! As we rapidly expand our reach, we need your help..
We're currently looking for an energetic Digital Media Manager with in-house experience in the downloadable software space (PC apps, VPNs, Anit-Virus, etc.) to support our paid media team in identifying paid media opportunities, campaign execution, ad management, and performance optimization. The ideal candidate is a self-starter who is flexible, organized, detail-oriented, and deadline-driven.
What You'll be Doing:
- Conduct research to identify new media channels and engage in publisher outreach, including but not limited to CPA, CPC, CPI, and CPD partners
- Negotiate media buys and insertion orders (IOs)
- Manage the onboarding of new publishers, which includes UTM setup, source code generation, creative requests and trafficking, quality control of tracking links, and measurement tags
- Analyze and report on the performance of campaigns
- Develop and brainstorm innovative marketing campaign ideas and strategies
- Keep accurate and up-to-date records of relevant documentation and reports, and distribute them to the appropriate team members
- Stay informed about key marketplaces and emerging media landscapes, providing regular overviews
What You Need for This Position:
- 3+ years of media buying experience
- In-house experience in the downloadable software industry (e.g., PC apps, VPNs, Anti-Virus)
- Proven experience in creating and executing multi-platform digital marketing/media campaigns (including Programmatic Display, PPC, Paid Social, DSPs, CPC, CPI, CPD, email/newsletter partnerships)
- Ability to drive the analytical process for reviewing and recommending creative optimization and audience targeting
- Ability to multitask and meet campaign deadlines
- Bachelor's degree in Marketing or a related
- BONUS SKILLS: Copywriting and visual design skills
Benefits
- Competitive compensation
- Unlimited PTO
- Health, vision, and dental
- 401k matching
- Performance incentive plans
Applicants must be authorized to work in the U.S.
Abi Harper is recruiting for this position and the positions below.
Email me to apply for this position
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